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Seoul Searching: Your Guide to K-Beauty and everything Seoul!

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Seoul Beauty

We all know that Seoul had always been popular for their uniqueness and creativity. Because of their innovations, Seoul had become a springboard for new fads and is now becoming one of the most influential countries when it comes to setting trends in the beauty and fashion industry all over the world.

Over the past few years, various make-up and skincare products were released and they almost always never disappoint. Of course, in the middle of all these amazing and effective inventions, is the beautiful city of Seoul!

What’s “In” in Korea this 2017?

Focusing on the base make-up was probably the biggest trend in the previous years. Finding the right kind of cushion or foundation was considered a very important factor to get that radiant, lit from within finish. Believe it or not, the Koreans are actually moving away from the “no make-up” make-up peg and are going for a heavier, Westernized look.

Gone are the days of having nothing but dewy skin and gradient lips. This 2017, Seoul Beauty is all about pigments! From contouring to wearing bright and vivid eye make-up, Korean beauty influencers are often seen rocking more of a street style kind of look.

In terms of skincare, Koreans are still as meticulous as ever. Taking care of one’s skin is always their top priority which is why they’re very particular with the ingredients found in their skincare items. Nowadays, not only is Korea improving their skincare products by coming up with unique skin-friendly ingredients, but they’re also finding ways on how to constantly mix skincare with their make-up products.

Read more about these upcoming trends in Korea and head over to Soko Glam’s The Klog.

The Face of Seoul

What better way to showcase what Seoul Beauty really is than to have it represented by the leader of “The Nation’s Girl Group”, Girls’ Generation?

Last year, we introduced our latest muse, Kim Taeyeon who is also the leader of popular K-Pop girl group, Girls’ Generation. From her flawless skin (and voice!) down to her versatility when it comes to wearing different make-up looks, Taeyeon surely is the Face of Seoul!

Check out these gorgeous looks of Taeyeon and try to recreate them!

Let’s Head to Seoul!

If you’re planning to visit the wonderful city of Seoul, make sure you’ve got these beauty and skincare items ready!

When In Seoul

Here are the things that we think you must do during your Seoul trip! Make the most out it!


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