|More holistic approach.
Puts a premium on prevention and skincare.
|Emphasis on spot treatments.
Heavy reliance on makeup to cover up flaws.
|Strives for dewy, luminous, firm skin.||Preference for matte, oil-free face|
|Stresses the importance of layering, with each successive step satisfying a specific purpose: prep, renew, treat, hydrate, protect.||
Inclination towards multifunctional products
|Double Cleansing: Two step cleansing method that first uses an oil base cleanser to dissolve makeup and excess oil. This is followed by a foam cleanser to eliminate dirt.||
Use of all in one cleanser.
|Very even luminous skin.
Fresh, flawless, and youthful looking face.
|Heavy emphasis on contouring, highlighting, and bronzing.|
|Light colors on the eyes.||Heavy smoky look.|
|Prefer bright skin complexion||Mature and tan finish|
|Straight across and soft eyebrows||High arch eyebrows|
|Bright, radiant lips||Full lips|