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Why K-Beauty

dear Klairs Illuminating Supple Blemish Cream and Banila Co Clean it Zero

Korean skincare is touted to be a decade or so ahead of its American counterpart. At the heart of this innovation lies the most passionate and demanding consumers, Korean women. This unprecedented demand has led to a hypercompetitive industry that churns out one homegrown innovation after another.

In recent years, popular products emerging out of Korea that have disrupted the global skincare industry include  BB & CC creams, cushion compacts, fermented skincare, and snail cream, just to name a few.


Aromatica Organic Aloe Vera Gel and Innisfree Green Tea Seed Cream

Korean skincare shuns harsh chemicals and instead focuses on natural ingredients that contain a high dosage of relevant actives that nourishes the skin.  Green tea, chia seeds, honey, snail mucin, and fermented yeast are just some of the nature derived ingredients that have become staples in Korean skincare formulations.

Banila Co it Radiant CC Melting Foundation and Aromatica Rose Absolute Vital Fluid

Despite being at the cutting edge of innovation, Korean beauty products are considerably more affordable relative to those of popular Western brands.  This is once again a function of the hypercompetitive domestic environment that forces Korean cosmetics companies to create high quality products at reasonable price points.

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